ICOR - CMC 5000: Crisis Management and Communication Professional
Develop Crisis Communication Skills and Make Better Decisions in Times of Uncertainty
Pretending a crisis occurs in your organization, do you know who speaks to the media, to your clients, and to your employees? Do you know what to tell them? Planning for crisis communications ensures that your organization is in control of what the public and stakeholders hear in order to protect its reputation.
Take this course to understand the elements of crisis management and communications in order to adapt and to respond appropriately when faced with managing an incident. Crisis management poses one of the greatest threats to an organization’s survival. Learn useful strategies and techniques for analyzing situations and making difficult decisions with limited time, information, and resources while managing an incident and leading teams.
By achieving this course, participants will:
• explore the key elements of a crisis management and communication plan based on standard requirements
• learn a chain of command and how to assemble a response team based on different organizational cultures
• develop a crisis management system to any crisis impacting an organization, using effective communication tools, social media strategies, messages development and more
You will also have the opportunity to get your "CMCP" post-nominal. You can afterwards use it to showcase your knowledge, distinguish your expertise and prove your commitment to professional development.
What you will learn
The importance of effective crisis communications cannot be underestimated. Both internal and external messages need to be drafted as well as the spokespersons trained. This course will provide you valuable information on how to protect an organization's reputation, the role of the spokespersons, message development and how to write the communications plan.
8 Lessons / Competency Areas
1. The Discipline of Crisis Management
A. The discipline of crisis management
B. Defining a crisis for your organization
C. Characteristics of a crisis and crisis scenarios
D. Principles of crisis management
2. Understanding the Impact of Damage to Reputation
A. The Importance of Reputation
B. Identifying potential causes of reputation damage
C. Mitigating reputation risk
D. Rebuilding damage to reputation
3. Developing a Crisis Management Capability
A. Crisis management framework
B. How structure & design impact response
C. How culture impacts your crisis management capability
D. Crisis management & competence
4. The Crisis Management Process
A. Crisis readiness
B. Techniques for forecasting change
C. Problem identification & managing emerging issues
D. Crisis response
5. Managing Crisis Communications
A. The role of crisis communications
B. Crisis communication principles
C. Crisis communication strategies
D. Managing stakeholder communications
6. The Crisis Management & Communication Plan
A. Essential policies & documentation
B. Managing information during a crisis
C. Transitioning from response to recovery
D. Common plan content—procedures
7. Crisis Leadership & Decision-Making
A. Crisis management leadership skills
B. Crisis leadership model
C. Strategies for leading through a crisis
D. Decision-making in a crisis
8. Teams & Their Role in Managing a Crisis
A. The crisis management team
B. Crisis management team structure & roles
C. Resource management
D. Managing team conflict & stress
Who is this for?
This course is ideal for management responsible for leading their organization during a crisis:
- public sector personnel
- professional communicators
- professionals in public affairs or public relations
- business owners
For the Crisis Management & Communication Professional course, no specific prior knowledge is required.
Why should I attend this course?
A good reputation is very powerful, but also very fragile. Since every organization is likely to have to deal with crisis and disasters, every professional and organization should master crisis management. That can only be achieved by adopting a management philosophy that includes prevention of potential crises, mitigation of those that do occur, and recovery and restoration in the wake of a crisis.
Successful completion of the 8-course series and passing the examination results in the ICOR credential entitled, “Crisis Management & Communication Professional” (CMCP). The certification exam is comprised of 8 short-answer problem solving questions. To earn the certification requires a score of 75% or higher in each.
- Certification Exam is included in the course fee
- This course entitles to a free one-year membership to ICOR
About Premier Continuum
A leader in Business Continuity, Premier Continuum helps worldwide organizations increase their organizational resilience through professional consulting and training services, supported by ParaSolution, its world-class BCM software. As a certified training partner of the Business Continuity Institute (BCI) since 2008 and of ICOR since 2014, we have offered hundreds of classes in Canada, USA and Europe and trained more than 500 professionals. We take pride in sharing our unparalleled knowledge of the standards and best practices, our practical field-experience and our complete vision of resilience with our students.