Pretending a crisis occurs in your organization, do you know who speaks to the media, to your clients, and to your employees? Do you know what to tell them? Planning for crisis communications ensures that your organization is in control of what the public and stakeholders hear in order to protect its reputation.
Take this course to understand the elements of crisis management and communications in order to adapt and to respond appropriately when faced with managing an incident. Crisis management poses one of the greatest threats to an organization’s survival. Learn useful strategies and techniques for analyzing situations and making difficult decisions with limited time, information, and resources while managing an incident and leading teams.
By achieving this course, participants will:
• explore the key elements of a crisis management plan based on standard requirements
• learn a chain of command and assembling a response team based on different organizational cultures
• develop a crisis management system to any crisis impacting an organization, using effective communication tools, social media strategies, messages development and more
You will also have the opportunity to get your "CMCP" post-nominal. You can afterwards use it to showcase your knowledge, distinguish your expertise and prove your commitment to professional development.
The importance of effective crisis communications cannot be underestimated. Both internal and external messages need to be drafted as well as the spokespersons trained. This course will provide you valuable information on how to protect an organization's reputation, the role of the spokespersons, message development and how to write the communications plan.
5010 - The Discipline of Crisis Management : Get a first introduction of the different scenarios to consider when preparing to write a crisis management plan, and the key elements of a crisis management plan based on standard requirements.
5020 - Culture & its Impact on the Crisis Management Capability: Analyze different organization cultures to understand the importance of managing everyday events and crises.
5030 - Structure and Crisis Management: Evaluate the positive and negative impacts on an organization’s culture and its crisis management capabilities.
5040 - Crisis Communication Planning: Learn to develop a crisis communication system that will align to any crisis incident impacting the organization, using effective communication tools, social media strategies, messages development and more.
5050 - Issues Management & Crisis Readiness: Discuss relevant topics such as situational awareness, horizon scanning, issues management, and how they contribute to a more “crisis-aware” organization.
5060 - Leadership in a Crisis: Define leadership qualities that have been shown to support the development of an effective crisis response.
5070 - The Role of Teams in Crisis Management: Understand the purpose of crisis management teams, whom to choose to be on the team, and the importance of managing conflict within the team itself.
5080 - Managing the Crisis Communication Response: Study real world crisis communication and reputation management, by looking at modern case studies of organizations who have done it well – and at some who have not done it as well.
The course includes multi-media, sample policies, and templates.
This course is ideal for management responsible for leading their organization during a crisis:
For the Crisis Management & Communication Professional course, no specific prior knowledge is required.
A good reputation is very powerful, but also very fragile. Since every organization is likely to have to deal with crisis and disasters, every professional and organization should master crisis management. That can only be achieved by adopting a management philosophy that includes prevention of potential crises, mitigation of those that do occur, and recovery and restoration in the wake of a crisis.
Successful completion of the 8-course series and passing the examination results in the ICOR credential entitled, “Crisis Management & Communication Professional” (CMCP). The certification exam is comprised of 8 short-answer problem solving questions. To earn the certification requires a score of 75% or higher in each.
The Business Continuity Institute (BCI) offers world-class, high-quality, award-winning education services, delivered in partnership with BCI Licensed Training Partners and Approved BCI Instructors located around the globe. Each of them is highly experienced and a respected Business Continuity and resilience professional, bringing a wealth of expertise to enhance your learning experience. All BCI courses have been designed to build on the management and technical practices as described in the BCI Good Practice Guidelines (GPG).
The International Consortium for Organizational Resilience (ICOR) is a non-profit and competency-based global leader in organizational resilience. It offers many programs, training and certifications to empower individuals with a quality education and credentialing programs to increase the resilience of the organizations they work for and within the communities they reside. Dedicated to make its participants resourceful leader, the ICOR courses are offered globally, through authorized and highly qualified training partners. The Model for Increasing Organizational Resilience is based on ISO 22316: Security and Resilience – Organizational Resilience Principles and Attributes.
A leader in Business Continuity, Premier Continuum helps worldwide organizations increase their organizational resilience through state-of-the-art of consulting and training services, supported by ParaSolution, its world-class BCM software. As a certified training partner of the Business Continuity Institute (BCI) since 2008 and of ICOR since 2014, we have offered hundreds of classes in Canada, USA and Europe and trained more than 500 professionals. We share our an unparalleled knowledge of the standards and best practice in various industries, and take pride in sharing their practical field-experience and their complete vision of resilience with the PCI students.