BCI - Crisis Communications Course

Be Ready to Communicate Effectively in Any Crisis

Whether facing a crisis or an incident, words matter. Designed by the Business Continuity Institute (BCI), the Crisis Communications Course is a two-day virtual training that teaches you how to plan, deliver, and manage communication before, during, and after a disruptive event.

Strengthen your organization’s resilience by mastering effective, timely communication when it matters most!

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Course Objectives

By completing this course, you will:

• Explore key concepts and gain practical tips for managing crisis communications effectively
• Acquire tools and templates you can immediately apply to enhance your crisis communication readiness
• Position yourself and your organization as trusted leaders through clear and decisive communication during critical moments

All participants will receive an official BCI Certificate of Attendance upon successful completion of the course.

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What You Will Learn

Clear and confident communication can transform a potential incident into an opportunity to demonstrate leadership and build trust.

This BCI Crisis Communication training provides a practical framework to prepare communication strategies, align them with business continuity and crisis management efforts, and respond effectively under pressure.

You will learn how to:

• Define the fundamentals of incident and crisis communication
• Form an effective crisis communications team
• Prepare a comprehensive crisis communication plan
• Develop impactful messaging for different audiences
• Engage with traditional media and social media platforms
• Implement best practices for internal communications
• Lead communication efforts during the post-crisis phase

Through real-world examples and interactive exercises, you will also learn how to recognize and overcome the most common barriers to effective communication. The course explores strategies for maintaining critical relationships during periods of uncertainty and stress, addresses the risks of reputational damage, and teaches you how to craft authentic messages — including delivering a sincere and well-timed apology when needed.

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This Course Includes

• BCI official course materials (course slides) and a Student Workbook aligned with the Good Practice Guidelines (GPG) and current international standards in business continuity
• An electronic copy of the BCI Good Practice Guidelines – Edition 7.0, valued at $90 USD or $120 CAD
• Additional documentation and templates developed by Premier Continuum
• Live instruction delivered by a seasoned BCI Approved Instructor with extensive practical experience in crisis communications and business continuity

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Who Should Attend?

• Crisis management team members
• Communications and public relations professionals
• Leaders responsible for communicating during incidents or crises
• Business continuity and resilience professionals with crisis communication responsibilities

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Requirements

No specific prior knowledge is required to take the Crisis Communications Course. However, the following are recommended to enhance your learning experience:

• Holding a CBCI certification (or an equivalent)
• Familiarity with the BCI Good Practice Guidelines
• Previous experience in incident response or crisis communication roles

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Ready to strengthen your crisis communications strategy?

Register now!

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